Twitter :: Can We Continue To Ignore it?
Posted on Monday, June 29th, 2009
I discovered twitter when it was in its infancy. Back then I found no use for it as the only use appeared to be for posting inane updates; I’m brushing my teeth. Just looked out the window. Wearing my old shoes today.” Honestly, who would care? Apparently enough people cared to keep it alive; look at what twitter has become today.
Note: (tt) = twitter terms
Twitter is all over the place
Good Morning America doesn’t ask for emails anymore – they want you to twitter them. What gives? What’s so great about Twitter? How can it be a tool for your business? The key question today is how a service with bite-size messages can be smart, useful, maybe even necessary.
There are a lot of naysayers out there when it comes to Twitter, the most popular microblogging platform at the moment. Such ignorance is incredibly shortsighted. Success in business has much to do with relationships. By following people on Twitter and other microblogging platforms like Facebook, business owners have an opportunity to foster relationships on a deeper level than if they were to just read someone’s blog or socialize at a conference.
Blogging Bog Down
Anyone with a basic education and a Web connection can microblog, which in the case of twitter limits you to 140 characters. The incredible growth of blogs is well-documented. If microblogging is easier…
By publishing your Twitter feed on your homepage, you can share vital business information your visitors; similar to your Facebook status (more on that later).
For businesses that have daily news/information to offer, adding a twitter feed to your homepage boosts the impact you can achieve with a Twitter account and keeps the Search Engine gods happy too, because you are adding fresh content to your homepage on a daily basis. Yes, you must “tweet” or post to twitter often! Get creative and think of ways that you can offer fresh snippets of information to your clients. You learn to think in new productive ways.
Businesses such as H&R Block, IBM and Nike are now using Twitter to respond to customer queries. Market researchers look to it to scope out minute-by-minute trends. Media groups are focusing on Twitterers as first-to-the-scene reporters. (They were on top of the Flight 1549 Crash Landing on the Hudson River) Loads of new applications and services are growing around the Twitter platform, leading some to suggest that the microblogging service could become a powerhouse in social media.
How I’ve Been Using Twitter
Here are some of the reasons I twitter:
- Myriads of resources: useful articles, code, blogs, audios, video, and upcoming teleseminars.
- Access to movers and shakers (I’ve exchanged messages with luminaries like Guy Kawasaki and Shane Chipp; I’ve sent messages to Oprah’s Twitter account, but am not convinced that anyone actually reads them. As of today she has 1,643,233 followers.
- Powerful ways to grow my own community and get connected with people I ought to know about
- Ability to flag useful articles, including some that I write, or events I am involved in.
- And yes, a number of new friendships.
All this with only a few hundred twitter users that I’m following.
Social Media Package
- 3 social media accounts; twitter, Facebook and scrnshots.
- Custom graphics for twitter, Facebook and website links.
- Registration with top five twitter search engines.
- Facebook business page.
- Twitter feed integration into website.